I. am. so. excited. Seriously, when I sat down with Shannon from Lionhart to come up with a concept shoot to literally bring their logo to life, I could not even contain my excitement. Total creative freedom and I get to play with antlers. I was so in.
I mentioned Lionhart and their awesome nonprofit message last week when I shared images from their What's Your Worth? event, but for this shoot, the goal was to give that message a visual identity. The name Lionhart stands for a woman's strength (lion) and her gentle spirit and confidence in her own worth (hart -- another name for a deer). So we needed images with a balance of hard and soft, celebrating a woman's strength and inner beauty, all while connecting with their branding symbol of the deer antlers.
But I'm rambling... please enjoy the images and let me know what you think below in the comments or over on the facebook page!
P.S. Go connect with Lionhart! Learn more about their cause and the beautiful hearts of the people behind the movement by visiting their website, tumblr, facebook, twitter, or instagram. Tell them I sent you! :)
P.P.S. Thank you to our gorgeous and talented model, Cassidy Roney!